| November 24, 2017

CoOLer fruits at SPC Ardmona

Australian fruit processing company, SPC Ardmona, is one of a growing number of businesses rolling out Australia’s Country of Origin Labelling (CoOL) in advance of the 30 June 2018 deadline, making it easier for consumers to choose locally sourced and produced products.

Assistant Minister for Agriculture and Water Resources, Luke Hartsuyker, and Member for Murray, Damian Drum, today visited the SPC Factory in Shepparton to hear how the company has gotten behind improved labelling.

“SPC Ardmona has long supported a strengthening of the CoOL rules to make it clear to Australians where their products are grown and manufactured,” Minister Hartsuyker said.

“Consumers want to be able to make more informed choices at the supermarket. They want to support local growers and to keep food processing jobs here in Australia, and the CoOL labelling scheme will help them to do exactly that.

“Under the CoOL reforms, food packaging will feature the familiar kangaroo in a triangle symbol and a bar chart indicating the percentage of Australian ingredients.”

“Australian produce has an enviable reputation of high-quality, clean and green, and consumers have a right to know where their food comes from.”

Mr Drum said he was pleased that local household brands like SPC Ardmona were leading the way in adopting the CoOL reforms.

“SPC Ardmona is a well-known Australian business employing around 1,200 staff in Shepparton and around Australia, and is a dedicated supporter of Australian growers,” Mr Drum said.

“Improved labelling helps consumers differentiate between Australian products and imports, and is a win for local farmers, businesses and consumers.”

More information for businesses, including an online tool, can be found at business.gov.au/foodlabels or by calling the contact centre on 13 28 46.

More information for consumers can be found at foodlabels.industry.gov.au.

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